VelvetCrumb
CONCEPT CASE STUDYA little pleasure. Beautifully wrapped.
01 / The brief
Develop a warm, premium identity for an artisan bakery concept.
02 / The audience
Customers choosing bakery treats and thoughtful takeaway experiences.
03 / The design challenge
Balance craftsmanship and warmth with a distinctive, repeatable identity.
04 / The concept process
- Define the bakery’s proposed tone.
- Explore colour and typographic character.
- Apply the direction to takeaway packaging.
- Review the consistency of packaging and social imagery.
05 / The creative decisions
Burgundy and butter yellow create a welcoming palette. A characterful wordmark ties packaging to product photography.
06 / The design outcome
A coordinated takeaway scene demonstrates a brand identity around an everyday purchase moment.
07 / Validation & next steps
Check print legibility, packaging suitability and customer recognition in real use.
Results status
This concept has not been launched or measured with customers. No sales, conversion or engagement results are claimed. The outcome shown is a visual design study.