SolaGlow
CONCEPT CASE STUDYMake room for a softer morning.
01 / The brief
Develop a calm yet recognisable identity for a fictional sunrise-style alarm lamp.
02 / The audience
Home and design shoppers seeking a more considered bedside routine.
03 / The design challenge
Show the object’s place in everyday life while avoiding medical or sleep-improvement promises.
04 / The concept process
- Define the intended morning routine and audience.
- Build a palette around warm light and cool contrast.
- Develop a lamp-and-packaging concept scene.
- Outline product education around controls, placement and care.
05 / The creative decisions
Peach and deep blue contrast a warm light source with a quieter visual backdrop. The lamp, packaging and editorial print form a consistent family. Campaign copy focuses on the morning ritual and intended controls, not clinical benefits.
06 / The design outcome
The concept demonstrates a coherent product and campaign mood for a home-wellness brand. Lamp operation and therapeutic effects have not been tested.
07 / Validation & next steps
Validate product specifications and usability, then review customer understanding of controls and the accuracy of all light-related claims.
This concept has not been launched or measured with customers. No sales, conversion or engagement results are claimed. The outcome shown is a visual design study.